A BIRTHDAY TO REMEMBER
On the occasion of Acanto’s 30th anniversary, we organised a great event at our headquarters to celebrate our agency's history and retrace the transformations of communication over the past 30 years on a cultural, stylistic and technological level.
Not just a party, but a great talk show with the contribution of guests, stories and experiences of those who lived and contributed personally to those changes: entrepreneurs, marketing managers, digital innovators who joined us to retrace the main stages in the history of the communication industry and share their views on the future.
A MULTI-FACETED CONCEPT
30 years. A point of arrival, but also of departure. An opportunity to reassert our identity, renew our mission, re-establish a connection with our audience (clients, partners, stakeholders) and forecast future scenarios.
A name: BASE 30
Because Base means many things we care about.
Grounding, support;
Key building block;
Place from which we depart and to which we return;
Centre where strategic actions or undertakings are prepared;
Group of people.
The concept gave rise to a visual and a dynamic, three-dimensional graphic and expositive project, representing the versatility of our services, the soundness of our experience and the modularity of our solutions.
ONE FOR ALL, ALL FOR BASE 30
To organise the event, we deployed all our professional skills.
From the creation of the concept and format to the design of exhibits, from the development of the editorial plan and the communication content strategy to the management of the invitations - also through the EventBrite platform -, from the coordination of PR and media relation activities to the organisational secretarial and hospitality management activities.
An entirely home-made event, integrated and coordinated in every aspect of execution.
ON AIR!
From 10 am to 5 pm, our office has turned into a beautiful open-air stage.
More than 170 participants were accredited to the event and followed the numerous talks on the agenda with interest and participation.
The stage was shared by national and international guests and speakers: creatives, marketing managers, influencers, trainers and innovators in the digital environment who described, in several respects, the development of the communication industry in recent years, with particular emphasis on the changes taking place due to the advent of digital in the consumer journey and the transformation of events thanks to new technologies.
From 7 pm, grand finale in music with dj and vj set.
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