strategy design emotion

Behind our identity

THE REBRANDING OF ACANTO

A change of perspective

Colourful, agile and on the move: this is the new image of our agency. The letter a has been freed of the circle that contained it and, with this restyling, our symbol now expresses all its dynamism.

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FONT AND ALPHABET

The care for words also comprises the shape of letters

After 30 years of work in the world of graphics, it was time to have our own font. Welcome, Acanto Sans! Harmonious and elegant, our font was designed as a synthesis of form and meaning.

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DESIGN CONCEPT AND MOOD

A creative concept that makes the act of communication unique

The starting point was to define the design guidelines, defined and shared criteria for a correct design: the design principles.

Thanks to these principles - authentic, practical, targeted and simple (to explain and apply) - the concept comes to life and can evolve in time, space and its forms.

SERVICES
acanto-sans-alfabeto acanto-sans
COLOURS
palette colori acanto
utilizzo colori e sfumature acanto
SHAPES
linee guida forme brand identity forme brand identity acanto linee guida forme acanto brand identity linee guida forme brand identity
VALUE SYSTEM

What matters to us, black on white

A joint work that involved the different business units of the agency and gave us the chance to stop and think, reflecting on our development and defining the brand values that are the basis of all the new brand identity.

- Experience

- Excellence

- Passion

- Versatility

- Research

versatilita acanto valori di brand versatilita acanto valori-di-brand
heritage acanto valori di marca heritage acanto valori di marca
KEEP IN TOUCH
Check out all the updates of our agency. We will spoil you with beautiful and exclusive contents!
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© 2019 Acanto Comunicazione srl | Strada della Campanara, 15 - Pesaro | Tel. +39 0721 43651 | VAT No. 02204600411 | Fully paid up share capital EUR 10,000 | REA PU N. 1512545 |
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