Behind our identity
THE REBRANDING OF ACANTO
A change of perspective
Colourful, agile and on the move: this is the new image of our agency. The letter a has been freed of the circle that contained it and, with this restyling, our symbol now expresses all its dynamism.
The care for words also comprises the shape of letters
After 30 years of work in the world of graphics, it was time to have our own font. Welcome, Acanto Sans! Harmonious and elegant, our font was designed as a synthesis of form and meaning.
A creative concept that makes the act of communication unique
The starting point was to define the design guidelines, defined and shared criteria for a correct design: the design principles.
Thanks to these principles - authentic, practical, targeted and simple (to explain and apply) - the concept comes to life and can evolve in time, space and its forms.
What matters to us, black on white
A joint work that involved the different business units of the agency and gave us the chance to stop and think, reflecting on our development and defining the brand values that are the basis of all the new brand identity.
- Experience
- Excellence
- Passion
- Versatility
- Research
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